02. The Target Audience
The inspiration behind Werkspace are modern women who are redefining the 9-5 by taking back their time and underlining their individuality.
USER INTERFACE DESIGN | The website was designed with the brand positioning and the new target market in mind. We decided to highlight agri-workers and SME owners on the landing page—to truly evoke that Bannawag has and is still the rural community’s partner. We mapped the rest of the site to be both informative (e.g. history, team, company efforts) and functional (e.g. mobile-responsive, built-in messenger, banking services, form)